Sports Stars Seek Profit in Catchphrases Jets cornerback Darrelle Revis shut down so many receivers last season that teammates started calling his turf Revis Island, where opposing players were inevitably marooned. (…) But even as the term became a part of Jets lexicon — spawning T-shirts, a fan blog and a commercial for Dick’s Sporting Goods — Revis was quietly laying claim to it. In January, he applied to the United States Patent and Trademark Office to register the term for use on “T-shirts, sweatshirts, sweat pants, hats, footwear, sleepwear, swimwear.” Continue reading… NYTimes

Sports Stars Seek Profit in Catchphrases

Jets cornerback Darrelle Revis shut down so many receivers last season that teammates started calling his turf Revis Island, where opposing players were inevitably marooned.

(…)

But even as the term became a part of Jets lexicon — spawning T-shirts, a fan blog and a commercial for Dick’s Sporting Goods — Revis was quietly laying claim to it. In January, he applied to the United States Patent and Trademark Office to register the term for use on “T-shirts, sweatshirts, sweat pants, hats, footwear, sleepwear, swimwear.”

Continue reading… NYTimes